ABOUT STEVE
Bartender, Author, YouTuber
Steve the Bartender
With more than 20 years of experience in the hospitality industry, Steve the Bartender has become one of the most trusted voices in the cocktail world. After founding a mobile cocktail bartending business in 2012, Steve spent five years crafting exceptional drinks for hundreds of private events while refining an approachable style of cocktail education. In 2015, he launched his YouTube channel, which has since grown into a community of more than 750,000 cocktail enthusiasts. His clear, easy-to-follow videos have been viewed more than 80 million times, leading to the publication of Steve the Bartender's Cocktail Guide.
Building on years of recipe development, Steve created his own line of premium cocktail bitters, crafted to help both home bartenders and professionals create balanced, flavorful cocktails with ease. Inspired by the ingredients and techniques featured throughout his recipes, the collection includes Coffee, Chocolate, Orange, and Chile Bitters, each designed to bring depth and complexity to classic and modern cocktails alike.
Today, Steve continues to inspire cocktail enthusiasts around the world through thoughtfully crafted recipes, practical techniques, and a genuine passion for making exceptional cocktails approachable for everyone.
LEARN FROM STEVE
ASK STEVE
How did Steve the Bartender get started?
Steve's journey began behind the bar more than 20 years ago, working in hospitality and developing a passion for classic cocktails. In 2012, he launched a mobile cocktail bartending business before creating his YouTube channel in 2015 to make cocktail education approachable for everyone.
Why did Steve create his own bitters?
After years of developing recipes and teaching home bartenders, Steve wanted bitters that matched the way he builds cocktails—balanced, versatile, and easy to use.
Each flavor was created to complement classic and modern cocktails without overpowering them, making it easy to improve drinks with just a couple of dashes.
Are these the same bitters Steve uses in his videos?
Yes.
The bitters featured throughout Steve's recipes and cocktail videos are the same premium bitters available here, developed to bring the flavors from his recipes into your own home bar.
Do I need to be an experienced bartender to use these bitters?
Not at all.
Steve's goal has always been to make better cocktails approachable for everyone. Whether you're making your first Old Fashioned or your hundredth Martini, his recipes and bitters are designed to be simple, consistent, and enjoyable to use.
What makes Steve's recipes different?
Steve focuses on cocktails that are balanced, approachable, and repeatable.
His recipes are carefully tested, use ingredients that are widely available, and explain the "why" behind each technique so home bartenders can build confidence with every drink.